Global markets

Products that work in their target market.

An article that convinces in Germany needs different labelling in Canada and often a different pack format. From the very beginning we develop for the market in which it is sold.

20+

Countries

Continents

Sales markets

Presence

Where our products are available

Mahan Foods is active in over 20 countries on three continents. In the markets marked green, articles from our development and manufacturing are on the shelf.

Europe

GermanyFranceSpainPortugalUnited KingdomIrelandNorwaySwedenFinlandDenmarkSwitzerlandAustriaBelgiumNetherlandsLuxembourg

North America

United StatesCanada

Oceania

Australia

Market preparation

What a product needs for a new market

Four points we clarify before market entry. They decide whether an article can be listed in the target market at all.

Market selection

Which countries suit the category, price and volume. We assess where a product can realistically find buyers.

Labelling per country

Mandatory information, nutritional values, allergens and language versions follow the law of the target market.

Pack format and size

Portion size, outer packaging and pack unit are adapted to what the market expects.

Documents

Specification, test reports and sample documentation in the form buyers in the target market require.

Approach

Into a new market in four steps

Assessment

Category, competition and price level in the target market. What is listed there, what is missing.

Adaptation

Recipe, presentation and labelling are adapted to the market, not merely translated.

Sampling

Samples and documents for talks with buyers and retailers.

Market entry

Support with the first listing and the changeover of the series to the new format.

Do you want to place a product in a new market?

Tell us the category and the target country. We will tell you what has to change on the product and which documents are needed for it.